Sasha - UK Trance DJ

Global DeeJay Sasha


The central figure in popularizing electronic dance music, Welsh DJ Sasha was born on September 4, 1969. Originally named Alexander Coe, Sasha started out in the late eighties playing acid house.

He has an universal appeal that remains unmatched till date and has enabled him to estbalish a strong fan base around the globe. His ability to create sounds was evident when he was called to write all music for Sony Playstation’s biggest game release of 1999, ‘Wipeout 3’. From Madonna to The Chemical Brothers, Sasha has remixed for them all. He had chart topping remixes for Madonna in 1998 with ‘Ray of Light’ and ‘Substitute for Love/Drowned World’. He had remixed the track ‘Out of Control’ for The Chemical Brothers.

As a little boy in Wales, Sasha had his initiation into music playing piano. His first exposure to dance music came at Hacienda in Manchester. After honing his DJing skills for some time he hit big time when he gained residency at Stokes famous club ‘Shelly’s’. His Italian house mixed with piano kept dance floors full and he gained cult status.

His subsequent residency at Renaissance helped him set trends in the UK house music scene. It was also here that he met John Digweed. Sasha and John Digweed have played all over the world and have mixed the immensely popular ‘Northern Exposure’ albums, which have sold over a million copies worldwide.

Sharing an excellent relationship with Digweed, they both gained a residency at New York’s legendary superclub, ‘Twilo’. Sasha is a household name in America where he enjoys superstar status. He has been instrumental in providing the launch pad for British dance music into America and beyond. The British music sound is very much evident in his ‘Communicate’, a mix album which he did with John for INCredible apart from his other club anthems like ‘Trancesetters’, ‘Trisco’s Muzak’, and ‘Roaches’.

Sasha has been voted into the top five DJs in the world by DJ Mag every year since 1997. He was also awarded at the 1999 Ericsson Muzik Awards for ‘Outstanding Contribution to Dance Music’. The Sasha musical saga continues.

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  • Sasha - Trance Music DJ
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Updated 2.22.07